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Market Guide for Data Masking

Published: 6 February 2017 Analyst(s): Marc-Antoine Meunier, Ayal Tirosh

Security and risk management leaders should use data masking to desensitize or protect sensitive data

and address the changing threat and compliance landscape. In 2016, data breaches have, once again, demonstrated the growing importance of this technology market.

Key Findings
  • The evolution of threat and compliance environments continues to fuel demand for data masking (DM) solutions. This demand is further sustained by data growth within organizations and the expansion of data analytics use to drive the business.
  • Buyers are increasingly concerned with the risk of reidentification of masked data, especially in complex big data environments, and facing regulations such as GDPR, which require an assessment of that risk.
  • Data masking is available in an increasingly broad array of deployment options to address new and evolving data management and application architectures.

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